The proliferation of media channels (digital, print, social) has shifted the media consumption habits of today’s business to business media consumer.
In a study conducted last month by Preston/ Rogers, 90% of surveyed executives indicated their media consumption habits have increased or remained the same over the previous 12 months. Of which, 53.9% of respondents indicated media consumption has actually increased. But, a shift is at hand that will impact your marketing strategies in the year to come.
Join this session when Catherine Upton, Group Publisher of Elearning! Media Group, shares findings of this industry-wide study. In this session, you will discover:
- Which industry media are seeing higher consumption rates among your buyers and prospects,
- How industry magazines are utilized,
- What media consumption shifts are at hand,
- Implications of this shift on your marketing strategy.