Monday, 19 June 2017 23:14

Snapchat, Facebook Fuel Augmented Reality Growth

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In 2017, 40.0 million people in the U.S. will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year. Much of A.R.’s growth will be fueled by Snapchat Lenses and Facebook Stories, according to eMarketer.

By the end of 2019, A.R. users will top 54.4 million, accounting for 16.4% of the U.S. population, or nearly one in five Internet users.

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“Users of Snapchat Lenses comprise the vast majority of our A.R. estimates,” says eMarketer forecasting analyst Chris Bendtsen. “Snapchat growth will continue to contribute to A.R. users in the future, but in the next several years, eMarketer also expects Facebook Stories to be a significant growth driver of A.R. usage, since it is now widely available to Facebook’s user base.”

—Source: eMarketer’s AR and Virtual Reality (VR) Forecast 2017

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