Thursday, 06 September 2018 19:52

4 Questions for Tridib Roy Chowdhury, GM, Adobe

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…TRIDIB ROY CHOWDHURY, SENIOR DIRECTOR & GENERAL MANAGER, ADOBE

HOW HAS ADOBE PARTNERED WITH ITS MANY LEARNING! 100 CLIENTS TO CREATE ENGAGING LEARNING EXPERIENCES AND DRIVE ORGANIZATIONAL PERFORMANCE?

The Learning! 100 finalists are an impressive list of organizations with a stellar learning culture, which directly correlates to their leadership position in their respective categories. This endorsement only cements our belief that learning continues to be a critical and indispensable piece of organizational growth. These organizations are invested in creating a vibrant and collaborative learning culture. Adobe is helping them to keep learners front-and-center of all their learning initiatives through unique and engaging learning experiences that can be delivered across devices. This is made possible through innovations in content creation, delivery, tracking, and collaboration. We couldn’t be happier to see this list of organizations - many of which we partner with - and we feel both humbled and proud of the global benchmarks they have set in driving effective learning cultures.

LEARNING LEADERS ARE CHANGING THEIR LEARNING ECOSYSTEMS TO SUPPORT DYNAMIC LEARNING (DIGITIZATION, MOBILE, IMMERSIVE). HOW DOES ADOBE FACILITATE THIS TRANSITION?

It’s all about the ZMOT (zero moments of truth) and the learner. Adobe’s strategy starts and ends with the learner experience. The status quo of expecting learners to come to an LMS has brought us to a stage where LMS is a “four-letter word” at best and irrelevant at worst. We need to take the learning systems to the learners at their point of need. A big part of this story is around mobile-first. We introduced the concept of auto-responsive content authoring in 2017 and continue with our innovations to achieve the author-once, publish-anywhere paradigm a reality in the multi-form factor and multi-platform world. Efficacy of learner immersion in real-world scenarios is well documented, though proven difficult to implement. Our new Adobe Captivate makes it super-easy to introduce VR in your learning - literally with just a few clicks.

We are committed to making the authoring and management experience easier for designers and administrators and the learning experience enjoyable for learners, and that’s the vision we set for my teams at Adobe. Our new LMS allows learners to navigate through content seamlessly across different media, different devices and across online and offline delivery. Learners are mobile, learners learn differently, and learners are adopting technology at a fast rate, so how long can learning organizations afford to stay relevant by tying them to their desks in a uniform straitjacket with a keyboard and a mouse?

ADOBE HAS JUST ANNOUNCED A SIGNIFICANT PRODUCT ADVANCEMENT.  HOW WILL THIS IMPACT THE FUTURE OF LEARNING?

The 2019 release of Adobe Captivate is just the beginning of our journey as we transform how modern learning experiences are created for a smarter world. The future of learning is here, and we are doing everything we can to equip our customers with the right set of tools and technologies to design, deliver and manage smart learning experiences. Some cool new features include the ability to create learning scenarios delivered using VR, creating interactive videos, and using the QR code technology to preview their courses live on mobile. My personal favorite is the ability to change your webcam video background on the fly. Now designers can create any kind of experiences without the need to physically be present or hire a studio with a green screen. You will also see some major advances around auto-responsive authoring with the revamped Fluid Boxes. Captivate Prime, being introduced this fall, has the ability to integrate informal learning among employees into a formal learning plan that is scalable and trackable.

IT’S AN EXCITING TIME IN LEARNING WITH AR, VR, AND MACHINE LEARNING CHANGING THE WAY WE WORK AND LEARN. WHAT IS ADOBE’S PRODUCT ROADMAP TO LEVERAGE THESE ADVANCEMENTS?

We are excited to see how customers use the super-easy VR functionality in the upcoming release of Adobe Captivate. Ease of content creation, dropping price points of the VR devices, and the extreme simplicity of their use makes us believe that it is only a matter of months before we see VR becoming mainstream in learning. We also are starting to see the first set of browsers offering native AR capabilities, driving the urgency of our efforts around a WYSIWYG AR content-creation framework. New developments revolve around how we integrate machine learning to help accelerate learning in a corporate setup.

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