Monday, 19 June 2017 21:08

Challenges of Global Corporate Universities

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Y ANNICK RENAUD-COULON

WHY DID YOU LAUNCH THE GLOBAL COUNCIL OF CORPORATE UNIVERSITIES?

I launched GlobalCCU in 2005 together with a handful of corporate university directors from Brazil, the U.S.A., Spain and France. I had the vision of creating a global network of corporate universities, in line with the growing globalization of the economy.

This profession, still very young, was born in the greatest empiricism, and the corporate university executives were in search of exchanges with their peers to avoid wasting time in their process. They needed benchmarking, to compare themselves and understand how leaders in their sector were successful. I also wanted to demonstrate that corporate universities were not training centers but key strategic levers to challenge and implement business strategies and federate around the company’s culture and brand.

The biggest mistake is cultural. They must avoid management by values that are too inopportune. If each culture is based on values, and if philosophy leads us to think that there are universal values, such as beauty and truth, they are only superficially universal. Their definition and translation into practice varies profoundly from one culture to another, from one company to another.

They must also avoid economic nationalism through education. I can attest to the fact that we learn a lot from emerging countries in terms of corporate learning and development. The corporate universities of these countries are often far ahead in many areas, in the impact of learning on business, in their holistic approach between human and digital, or in the implementation of social responsibility via education. From this viewpoint, the GlobalCCU Awards are a very interesting global observatory.

I strongly suggest that with a lot of humility and a lot of listening to better understand nations that are geographically far away, we can get rid of our prejudices. The corporate universities, which are unique and irreplaceable spaces of openness to the world, have to tackle the different ways to access knowledge, depending on the culture and countries and particularly depending on the use of learning technologies that are not suitable to everyone or to all situations. In other words, beyond the clichés and the easy playing fields of technology, they have more than ever to identify the real skills needs for today and tomorrow — for people, business and society.

GLOBALCCU OFFERS A CERTIFICATION PROGRAM. WHAT DOES IT ENTAIL?

The GlobalCCU CU Certification is the highest global recognition of the existence, the reliability and the level of maturity, of performance and excellence of a corporate university. It is delivered at the end of an in-depth and gradual assessment process with certified auditors, developed and placed under my responsibility.

In just 18 months, the corporate university can achieve the entire three-step process and communicate its excellence to its stakeholders. At the end of the complete certification journey, our CU Certification allows the company and its stakeholders to be sure that their educational structure performs at the best-in-class corporate universities worldwide level.

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